Art Print Issues by Barney Davey

Visual Artists Using Fine Art Giclee Prints to Create New Markets

Long time readers know I am a strong advocate of using publicity and press releases as a key component of any art marketing strategy.

As I also believe in walking my talk, I have a press release out today with the above title. Its goal is to promote the recent release of 2nd edition of How to Profit from the Art Print Market.

Coordinating marketing efforts to create synergy is also part of what I preach. Besides scheduling a press release my book, I took part in the smARTist Telesummit MasterMind Panel this week. Click the link for a free excerpt of the Day 1 Panel. 

You also will find me on a Web Broadcast this Tuesday, January 18 with Jason Horejs of Xanadu Gallery. The subject is: Creating New Marketing Opportunities with Giclees | a Conversation with Barney Davey.

Jason is the author of the top selling book, "Starving" to Successful: The Fine Artist's Guide for Getting into Galleries. His insightful straightforward advice offers great advice for artists seeking to work with galleries.

The press release submitted via PRWeb.com is below. As an FYI, the release for the first edition has been accessed 63,000 times.

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Visual Artists Using Fine Art Giclee Prints to Create New Markets

For visual artists and fine art photographers who want to break into the fine art giclee print market, the 2nd Edition of How to Profit from the Art Print Market will be an invaluable resource. On January 14, 2011, the book became available through online bookstores and the publisher at www.barneydavey.com.

Scottsdale, AZ (PRWEB) January 17, 2011 -- The expanded and completely revised second edition of How to Profit from the Art Print Market details how artists can use giclees to make more money, diversify portfolios, increase price points and find new buyers. Its authoritative advice arms readers with practical directions they can use to capitalize on opportunities in the changing fine art giclee print market.

Print-on-demand and other disruptive technologies have caused sweeping changes

Artists will discover how the evolution of digital fine art print-on-demand technology (aka giclees ), e-commerce, social media, and changing consumer habits are disruptive forces they can harness to create exciting new ways to sell their work. The book's clear guidance on the decision to self-publish or to work with a publisher will be welcomed by visual artists. They will learn that top selling artists have enjoyed successful print market careers with either choice.

How to Profit from the Art Print Market offers art marketing solutions for visual artists

The book sheds light on how disruptive forces have marginalized to near extinction traditionally reliable sources of new business, such as trade advertising and tradeshows. It also provides insights on how artists are finding they can sell direct to collectors without abandoning traditional marketing partners such as galleries.

Other topics include selling art online, social media marketing, art licensing, the economics and marketing of self-publishing, common traits of exemplary self-published artists, finding and working with publishers and with giclee printers, identifying trends and more. Readers will find the expanded Resources section a prized useful tool. A review of the Table of Contents reveals timely updates and four new chapters.

When it comes to the art print market, the book has no competition

Ironically, despite demonstrable upside potential, solid advice for artists on how to benefit from the print market is nonexistent among the abundance of art marketing books. The second edition of the book continues to fill the void in providing insightful, informative art print marketing education for visual artists. It demystifies an art print market that many find baffling.

The first edition of How to Profit from the Art Print Market has been a bestseller on Amazon.com's "Business of Art" category since its publication in 2005. It was excerpted in The Artist's Magazine and was a selection in the North Light Book Club.

High praise from a very successful artist

Michael Geraghty, named the nation's best equine artist by The Daily Racing Form, had this to say: "I've said it before: it's the single best 'business' book ever written for artists. What's humbling is that by the time I discovered Barney's book I had sold over a million dollars in art and thought I knew all I needed to know about the marketplace. I quickly realized "How to Profit" was a treasure chest of knowledge I did not possess. I truly regret the book wasn't available 20 years ago."

Book offers artists groups, guilds and organizations an educational fundraising opportunity

Arts organizations, artists guilds, groups, associations, societies and clubs are encouraged to use the book for educational and fund raising activities. They should visit the publisher's information page for details. Art educators are welcome to contact the publisher to learn about special educational prices.

Barney Davey, the author, is an art industry veteran who began his career in 1988. He publishes and produces books, blogs, media, workshops and seminars for visual artists. He also publishes the highly respected Art Print Issues blog. Its top page view ranking proves it to be one of the industry's most popular business blogs. Davey's newest project, www.GicleeBusiness.com, is a comprehensive giclee printer directory and art business products and services resource.

Details: Paperback: 302 pages
Publisher: Bold Star Communications (January 14, 2011)
ISBN-13: 978-0976960737

Contact: Barney Davey
Phone: (602) 499-7500
www.barneydavey.com

Related posts:

Publicity is a Big Deal for Visual Artists and All Small Businesses

As a Visual Artist, Are You Press Release Worthy?

What Topics Would Be Press Worthy for a Visual Artists? (Part Two)

Using Press Releases to Gain Publicity for Visual Artists (Part Three)

How to Write a Press Release for Artists

Pre-order & Save - How to Profit from the Art Print Market - 2nd Edition

 

Your How to Sell More Art Resource Is Bigger & Better! Pre-order Now & Save $15.00.

I am pleased to announce the new Second Edition of How to Profit from the Art Print Market is available at a special pre-order price. Your copy will ship in early December. You will only pay $24.95, plus shipping, instead of the $39.95 retail price.

If you have been looking for new ideas or new ways on how to get into the print market or how to sell giclees, get this book. It has four chapters added, a third more content, more resources and has undergone a total rewrite to update all existing material.

You will find this new edition completely rewritten with an abundance of new content and innovative ways on how to sell giclees and digital fine art print reproductions. The pertinent information, new chapters, and timely advice are geared to help you boost your art career and generate fine art print reproduction and giclee sales in today's changed marketplace. 

BONUS! The Resources section has been vastly expanded and is sure to a source you will return many times to locate new business and marketing companies, products and services. 

A minor investment to increase your art marketing knowledge today will make a major improvement in your art career tomorrow!

Order now! Early orders will ship in early December in time for the holidays!

The First Edition was initially published in June 2005. It is hard to fathom the amount of change the art print market has undergone in the ensuing years. Despite the changes, I've been humbled to see the book remain a bestseller on the Amazon.com "Business of Art" category since it first hit the charts in the 4th quarter of 2005. It is a testament to the basic core value of its information. I believe this second edition improves on the knowledge imparted in the original version.

A need to follow up on changes sparked the creation of Art Print Issues. Part of the original motivation for this Art Print Issues blog was to help my readers stay abreast of changes within the industry, and to alert them to new opportunities. As I waited and waited for changes to slow down and the right time to publish a second edition, the blog evolved into as much a business advice for visual artists medium as it did report on the ever changing nature of the art print market.

The value of lessons learned in the past five years are included in this edition. The waiting provided perspective and much of the insights I've gained over the past 5+ years since the first edition are packed into this second edition. I trust when you read it you will find the advice, information and inspiration more than just worth your time and money, but rather a rich repository of practical advice on how to sell art, especially giclees and digital fine art reproductions.

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Raise Funds for Your Arts Organization, Your Company, or Yourself!

Join my affiliate marketing group to use the 2nd Edition of How to Profit from the Art Print Market to make passive income. You can learn more about raising funds here. It will be an easy passive money raiser for your visual arts group!

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The Wisdom Book

My friend and photographer par excellence, Joe Gemignani, forwarded to me a link this most captivating powerful and poignant video. It presents the individuals featured in Andrew Zuckerman's book and is far too good to not to pass along. Here is the cover and description from Amazon.com for: Wisdom: 50 Unique and Original Portraits:

 Each one of us can be an oasis of peace.—Desmond Tutu

Inspired by the idea that wisdom is the greatest gift one generation can give to another, award-winning photographer and filmmaker Andrew Zuckerman interviewed, photographed and filmed 50 of the world’s great writers, actors, artists, designers, politicians, musicians and religious and business leaders of our time. He posed seven questions to each of his subjects—all over 65 years of age—and their candid responses offer uniquely inspirational and often surprising insights.

Thoughts from Nelson Mandela, Frank Gehry, Judi Dench, The Dalai Lama, Desmond Tutu, Clint Eastwood, Ted Kennedy, Robert Redford, Vaclav Havel, Terence Conran, Buzz Aldrin, Lou Reed, Willie Nelson, Madeline Albright, Jane Goodall, Burt Bacharach, Andrew Wyeth, Vanessa Redgrave, Nadine Gordimer and many more reveal lifetimes of adversity and triumph, and present intimate insights into very public lives.

  

The Wizard Offers Visual Artists a Unique Illustration Opportunity

There are certain people destined to make their indelible mark on the industry in which they work. Some have talent and influence that spills over into the lives and businesses in other industries. The brilliant and inestimable Roy H. Williams, aka the Wizard of Ads, is such a person.

To give you some idea of the scope of interest and depth of energy of this true Renaissance man, Williams has not only conceived and built the most unusual learning center in the U.S. on 22 acres in Austin, he's also seen his dream of the Chapel Dulcinea, pictured here, constructed and put to use. Read about this beautiful edifice and learn why it is a free Wedding Chapel that is a testament to his many faceted personality. And, what the heck, sign up to get hitched there while you are at it.

It's interesting how you discover strangers who come into your life and make a marked difference. Regular readers have previously been introduced to marketing maven Michele Miller. She pens the Wonderbranding for Women blog. It is one of the most respected and trafficked marketing blogs in the business. A mutual friend from Sedona, Sharon Hooper,who is a personal spiritual life coach there, was the first to encourage me to start blogging and she told me about Michele's blog. That was in 2004. I doggedly hung on to publishing PDF newsletters until 2007 and wish I hadn't.

I did heed Sharon's advice about reading Michele's blog and I have been well rewarded for following it. Besides her own invaluable insights, she is part of the team Roy Williams has put together that makes up the Wizard Academy. The description on the Academy Web site reads as follows:

Wizard Academy® is a progressive new kind of business school in Austin, Texas.
Our objective is to improve the communication skills of advertisers, artists, educators, architects, ministers, authors, inventors, salespeople, journalists and musicians.