These days, actually any days in the art business, you need as much promotion and exposure as you can muster. Fortunately, you have many unique opportunities to promote your fine art to galleries and collectors.
In a recent post, I told you about printing your own four-color magazine from MagCloud. Long time readers may recall I posted about the power of SlideShare by linking to a most impressive presentation titled Shift Happens. Today, I want to reacquaint you with SlideShare by introducing you to a wonderful presentation of fantasy art by Rebeka Rodosek.She is a talented visual artist from Ljubljana, Slovenia.
I found Rebeka the same way I am sure many other have, which was by searching the Internet. An email from SlideShare about new features prompted me to revisit the site. I had not been there in quite a while, but my good intentions to do so needed a reminder.
When I searched the site for "art," I found Rebeka's palette and subject matter jumping out at me. She is in the print market, as a Google search shows her with work on Imagekind, among other online art sites. I am certain I would have also found her Facebook fan page sooner or later as well.
Email marketing works to promote art
By keeping in touch with me, SlideShare has managed to maintain my interest to the point that I am touting it to you once again. Repeated exposure has worked for it. If you are not using email marketing, you are letting an important and powerful tool go to waste. There will be more on email marketing in a future post. For now, let your imagination run wild and brainstorm on how many ways you can use SlideShare.Blending marketing elements enhances how you sell art
If you sense there is a thread running through this post, you are right. We talked about how with MagCloud you can create your own four-color magazine. Then we moved onto SlideShare and also mentioned email marketing. Finally, we mentioned Imagekind, an online fine art print gallery site that will sell your art, print it and fulfill it for you.Your art marketing plan should be to combine powerful elements, such as these, into a cohesive plan to reach and influence your best art collector prospects, dealers and customers. In doing so, you will leverage each component to lift the other and thereby greatly raise awareness for you and your art.
In my humble opinion, this is how to sell art using affordable tools that are readily available and easy to use. Weave them with your Website, blog and social media presence to generate buzz and increase your income.
