Resource for Visual Artists & Photographers Who Do Their Own Printing

A question visual artists and photographers often ponder is should they print their own work. The answer varies depending on the person. The most pertinent questions revolve around equipment (new/refurbished), software, expenses, savings, convenience, training, knowledge, affinity, time consumption and obsolescence. The last consideration is the ROI (Return on Investment.)

Since I know quite a few of those who operate professional printing services for artists and how intense the work is at their level, my inclination is to let them do the printing so artists can concentrate more on making art and marketing. My opinion on this subject, which I believe is informed, also undoubtedly is biased and certainly not applicable in all cases.

There is no unconvincing the committed

I have had many discussions with artists contemplating whether to print their own work. The result is I have not convinced even one to forego their plans to jump into the process. It has been cause to avoid such conversations because I already know the outcome. Apparently, when the printing bug bites an artist or photographer, there is no cure or turning back.

If you are on the side of printing for yourself, use the best resources to make the best prints

Great resources are available by merely Googling questions about making giclees and digital fine art printing. You will find lively active forums and discussion groups organized around digital printing. There is the bible of business, Mastering Digital Printing, Second Edition (Digital Process and Print), by Harald Johnson. He is a true pioneer in digital printing and his book is a must for those serious about the craft of digital printing.

Whether you call your work a giclee or digital fine art print, fine art photographic print, convergent media or something else, it does not matter. What does matter is if you use a digital printer for the end result of making prints no matter the name, and you are in charge of the outcome, you simply cannot have too much information about getting the work right.

Sometimes it takes little experience to recognize a real gem

This post is to alert those of you committed to doing your own printing about 301 Inkjet Tips and Techniques: An Essential Printing Resource for Photographers (Digital Process and Print). The book is another “must have” resource. If you are a visual artist or photographer who already has the equipment or is getting ready to jump into the process, do yourself a favor and get this book. 

Andrew Darlow is the author. The many images from his own work that help illustrate the book are proof he is a consummate professional photographer. You will find the information he provides is invaluable. A mere scan is enough to let you know his attention to detail and thoughtfulness in approaching his work as an author is equal to his incomparable photography skills. The extensive use of color images throughout the book make it a visual treat for anyone who enjoys creative imagery.

Feast on the visual imagery while you learn from some of the best in the business

Visual artists will find the useful insightful information in this book just as valuable as any photographer will. The book covers the gamut from making decisions on which printer is best for your needs to Photoshop techniques and printing techniques, color management, image capture and media selection.

You only need apply just one or two advanced techniques to make the purchase worthwhile. If you save time and cost from reprinting just one fewer proof, or sell just one more print because the lighting was brilliant, then the book pays for itself. It is inconceivable you would only find a couple of useful tips when page after page is loaded with advice and suggestions you can use right now to become a better printer. Order a copy today, I am sure you will be glad you did.