Jen Bekman's Hip Happening 20X200 Art Print Gallery & Website

One of the most highly promoted and talked about art print ventures this year was the launch of Artaissance. With the ownership and accompanying marketing muscle and budget of the world's largest picture framing company, Berkshire Hathaway owned Larson-Juhl, it was certain to make an impact on the business. It's still too early to know just how extensive the impact will be. But, it's a corporate play and while there is nothing inherently wrong with it as the art business needs captial injection from that sector, what the art print market most needs to move the market and stir things is energy that comes from entrepreurial innovation and investment.

Jen Bekman is the kind of artrepreneur that gets your attention. One you instantly root for and admire for doing what she does. For the past four years, she has championed emerging artists in photography, art on paper and original works promoting them in her pocket-sized Lower East Side Manhattan jen bekman gallery. In an effort to help more artists find collectors and get to market, she acted on a brainstorm and launched the 20X200 Web site based on this proposition:

large editions + low prices + the internet = art for everyone

The art print market could use many more innovators like Jen Bekman, especially ones with her vigor and drive. She also produces the Hey, Hot Shot! photography competition and publishes the influential design blog Personism. We wish much success with the gallery, Web site, competition, blogs and any other worthy projects she finds herself doing.

Rather than rehash her story, the copy below is straight from the OUR STORY page of her Web site. She can tell in her own words better than I to let you in on what a great idea she has developed:

As we see it, there are a lot of people out there who want to sell their art and a lot of people who'd like to buy it. They just have a hard time finding each other. The internet is the perfect place to bring those people together, and we're exactly the right people to make it happen. We're passionate about art and the internet at 20x200. We're really excited about creating a place where almost any art lover can be an art collector.

We introduce two new pieces a week: one photo and one work on paper. Each image is available in three sizes.* The smallest size is reprinted in the largest batch – an edition of 200 – and sold at the lowest price – $20. Hence the name 20x200. (200x20 just didn't sound as good.) We also offer bigger prints for bolder collectors - medium-sized editions of 20 for $200, and large-sized editions of 2 generally for $2000 (some of the large sized editions will actually be original pieces of art and prices will vary a bit). Every single print is delivered with a certificate of authenticity numbered by the artist.

That's what we're all about. Read on for some background on how we got started.

20x200 is a big idea built of a lot of little pieces.

Jen Bekman opened her pocket-sized gallery on the Lower East Side nearly 5 years ago with the mission of supporting emerging artists and collectors, and she's made a name for herself doing just that. 20x200 takes the mission one step further, making art available for everyone.

On a Sunday night back in January, Jen came up with a formula:
large editions + low prices x the internet = art for everyone

It was the big idea, but she couldn't make it all add up on her own. All fired up, she managed to convince some of the greatest people ever to help complete the equation.

20x200 has received a lot of attention since Jen first mentioned it in GOOD Magazine back in April. There have been online write-ups and there's some good old traditional print press too: both STEP and Dwell Magazines have done features on us so far, and there's more to come.